Vericred is Now Ideon, on a Mission to Make the Employee Benefits Industry Work Better

Vericred Rebrands as Ideon to Reflect Its Mission of Powering Digital Transformation in Health and Employee Benefits

NEW YORK – (BUSINESS WIRE) – Vericred, the API platform powering digital experiences in health insurance and employee benefits, today announced that it has changed its name to Ideon to more closely align with the company’s mission and value proposition.

The new name embodies Ideon’s role as the catalyst for innovation in an industry rapidly transforming to meet consumer expectations for faster, better digital benefits experiences.

Accustomed to managing all aspects of their lives on digital apps and platforms, most consumers now compare, enroll, and manage health insurance and ancillary benefits exclusively online. However, seamless member journeys are only possible when data can flow freely between insurers and the HR and benefits platforms used by employers, employees, and brokers.

Ideon’s APIs work behind the scenes to enable this seamless flow of data, empowering exceptional customer experiences throughout the employee benefits ecosystem.

“It’s never been more clear that the employee benefits industry is at an inflection point, with carriers and InsurTech platforms searching for the easiest and fastest path to digital connectivity,” said Michael W. Levin, co-founder and CEO of Ideon. “As we meet this moment, we want to boldly signal to the industry that we are the catalyst for this innovation and are contributing to our customers’ growth on a large scale. Our new name, Ideon, embodies this spirit.”

Founded in 2015 by Levin and Dan Langevin, Ideon’s CTO, the company’s API platform is now used by more than 300 carriers — including MetLife, Principal, Beam, Kaiser, and Guardian — and 100 HR and benefits platforms, including Rippling, Gusto, Sequoia, and GoCo.

“It’s an exciting time for Ideon as we enter this next chapter, bringing with us a new name to better reflect our role as the central point in the employee benefits ecosystem,” added Langevin. “We are truly leading the industry as it enters a new era.”

The rebrand follows a period of rapid growth for Ideon. Over the past 12 months, the company has doubled its headcount across its New York City headquarters, Omaha office, and remote workforce. Ideon also expanded its executive team to accelerate product innovation and customer success, hiring Chief Growth Officer Meg Collins and Vice President of Product Meghna Misra. Other notable executive additions include Vice President of Engineering Claude Correll, Senior Vice President of Carrier Sales John Emge, Vice President of Marketing Lindsay Gerspach, and Senior Vice President of Solution Delivery Kevin Thompson.

The name Ideon is derived from “idea” and “eon” (the largest geological time period), representing innovation and the evolution of an industry entering a new age of data exchange powered by Ideon’s platform.

About Ideon
Ideon is how health insurance carriers and employee benefits providers connect with technology partners to deliver seamless consumer experiences at every stage of the member journey. Ideon is not the website or app one uses to choose a plan or find a doctor — it is the infrastructure, the “pipes,” that simplify the complex exchange of quoting, enrollment, and eligibility data between carriers and technology partners.

By transmitting billions of data points between InsurTechs and insurance carriers, Ideon powers an improved benefits experience for all — faster, better, and smarter.

To learn more, visit www.ideonapi.com.

Full press release available here.