NASHVILLE, TN and London, U.K. – October 14, 2014 – Visa Europe (www.visaeurope.com), the world’s largest international payments network, today announce an exclusive partnership with edo(www.edointeractive.com), the leader in targeted card-linked offers. The partnership brings edo’s data-driven marketing platform to Visa-branded credit and debit cards across Europe. edo empowers marketers to target consumers based on their spending behavior with instantly-redeemable offers available directly on participating bankcards and mobile devices.
By partnering, Visa Europe will make the edo performance marketing platform available to 500 million European bankcards, allowing targeted and relevant retailer rewards to reach Visa cardholders across Europe.
“We’re always looking for innovative ways to offer value for Visa cardholders, and see edo as a vital tool to simplify our cardholders’ lives and shift us closer to the digital wallet,” said Steve Perry, Chief Digital Officer at Visa Europe. “Bringing together the largest payments network and the best card-linked marketing platform will offer us an unparalleled opportunity to provide Visa cardholders with retailer savings completely tailored to their buying habits on a one-to-one basis.”
edo currently operates across two top American payment networks and six of the top ten U.S. bankcard issuers. Over 1,000 retailers have relied on edo’s platform to find new customers using actual spending data for their brands. edo offers are connected directly to a consumer’s credit or debit card, eliminating the need for coupons, loyalty cards, or separate mobile apps to save.
“After building the leading card-linked marketing platform in the U.S., we’re thrilled for the opportunity to simplify the savings experience for millions of cardholders across the Visa Europe network,” said Ed Braswell, edo Founder and CEO. “It’s an incredible opportunity to help consumers save with the brands they love while arming retailers with powerful big data tools that extend digital measurement to offline, brick-and-mortar activity.”
Starting with a pilot program at the end of this year, the organizations plan to launch at scale in 2015 with United Kingdom as the first market before rolling out to additional European countries.
“We couldn’t think of a better organization to partner with on this vision,” Braswell added.
edo (www.edointeractive.com) is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit cards, debit cards, and mobile devices.
Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers’ shopping habits.
The company is co-headquartered in Nashville, Tenn. and Chicago.
About Visa Europe
Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 37 countries across Europe.
Visa Europe works at the forefront of technology to create the services and infrastructure which enable millions of European consumers, businesses and governments to make electronic payments. Its members are responsible for issuing cards, signing up retailers and deciding cardholder and retailer fees.
Visa Europe operates a high volume, low cost business model that provides services to its members. Its surplus is reinvested into the business and used to improve capital and reserves.
There are 500m Visa cards in Europe, while €1 in every €6.50 spent in Europe is on a Visa card. In the year to September 2013, total expenditure on Visa cards reached €2 trillion, while point-of-sale spend increased by 8.5% to €1.4 trillion. Annual online spending on Visa cards continues to grow (20% year-on-year) and now stands at €240bn.
Since 2004, Visa Europe has been independent of Visa Inc. and incorporated in the UK, with an exclusive, irrevocable and perpetual licence in Europe. Both companies work in partnership to enable global Visa payments. As a dedicated European payment system Visa Europe is able to respond quickly to the specific market needs of European banks and their customers – cardholders and retailers – and to meet the European Commission’s objective to create a true internal market for payments.
For more information, please visit www.visaeurope.com